moscot, : eye glasses, zeiss

Email Tips and Tricks

Take it from me, a full-time Freelance Digital Content Strategist/SEO Specialist, never underestimate the power of email! Here are some useful tips and tricks…When sending monthly invoices, I’ve found that typing the subject like so, JUNE INVOICE, helps it stand out from all of the other email clients receive. If two weeks go by and I still haven’t been paid, I sent a second notice, like so: JUNE INVOICE – SECOND REQUEST usually elicits prompt payment. I learned this the hard way. 10 years ago I had a client who was a photographer; as such he received an onslaught from his clients—so much so that my invoice would literally get lost in his inbox…

Long email threads can likewise be counterproductive. For example, I sent one of my newer clients his latest Google page 1 rankings the week before 4th of July, but alas, I made the mistake of doing so via a current email thread; consequently, the client missed it and asked for his latest Google Rankings the Saturday before the 4th of July week when he was most likely on vacation. I do not work weekends, so I don’t know if he’s seen it yet. I did send the rankings in a new email.

So there you have it! I hope these email tips and tricks have been helpful!

moscot, : eye glasses, zeiss

20 Years of Crimson Screams

Way back when, June 1999 to be exact, I was working a dead-end job at Macy’s in Manhattan, so I decided to take a night class at the New School University to learn the basics of Web Design. I invested $650.00 in a six-week class, the first step in a career change. Definitely money well spent! I registered my first domain name,, long before SSL Certificates were issued for personal websites…

I built my author website using HTML—WordPress didn’t exist yet—and frames, a now defunct  layout. And will virtually all of my client websites are WordPress sites, knowing how to code by hand comes in handy!

Crimson Screams is still alive and well, and I still code all updates by hand. ;)

moscot, : eye glasses, zeiss


So a couple of months ago, my web host moved my mail from one server to another. I’d previously had SpamAssassin installed. Without it, I returned from vacation recently only to find that my inbox had been inundated by an onslaught of SPAM—over 200 messages—the vast majority of them were junk…Two months later, my web host has SpamAssassin configured on the new server and I’ve achieved a blissful inbox utterly devoid of SPAM!

moscot, : eye glasses, zeiss

Epic USPS Fail

I mailed a check my AMEX bill on May 2nd--I usually send it sooner--but time got away from me. I went on vacation and because the USPS mail delivery took forever and a day, they didn't receive my payment on time, which required me to call while I was away to authorize a payment over the phone...And then both payments hit on the same day, so I called AMEX yesterday to reverse the second payment. Talk about an epic fail...

moscot, : eye glasses, zeiss

StokerCon Report

I had an amazing time at StokerCon, catching up with old friends, like Linda D. Addison, James Chambers, JG Faherty, April Grey, and Nancy Lambert, just to name a few…I also made a ton of new friends, far too many to mention by name. My reading on Thursday evening was attended by a select few. The panel about dialogue I appeared on had a captive audience; all of the panelists had great chemistry, so that kept things interesting!

I have an essay, “A Writer’s Life: Dangerous Dames”, in the StokerCon 2019 Souvenir Anthology.

moscot, : eye glasses, zeiss

Just Had to Order Copies of Rage and Redemption in Alphabet City on Amazon

I have several events next month, including StokerCon, the Maspeth Book Festival, and Night Terrors at KGB Bar, so I emailed my publisher, New Pulp Press, about purchasing several copies at the Author Discount. I went to their website and learned that my contact person passed away. I sent my condolences to the owner two weeks ago and received no reply.

So, I actually had to order copies of Redemption in Alphabet City at full price on Amazon. Very frustrating!

moscot, : eye glasses, zeiss

Whistling Dixie

I grew up using Dixie Cups after I brushed my teeth; I still use them, but recently they’ve been hard to come by. I went to three drug stores last weekend: Duane Reade, Rite Aid, and Walgreens. Genuinely flummoxed when none of the stories had the illusive Dixie Cups in stock, I ordered two boxes on Amazon, which will arrive tomorrow…

moscot, : eye glasses, zeiss

My StokerCon Schedule

On Thursday, May 9th at 6:00 p.m. I’ll be reading with Patrick Freivald and Michael Kozlowski.

Friday, May 10th from 5:00 p.m. – 6:30 p.m., I’ll be signing copies of my books at the Mass Autograph Session and Ice Cream Social!

I’m on a panel Saturday, May 11th at 10:00 a.m. He Said…What? How Dialogue Can Make or Break A Story with Meghan Arcuri, Jonathan Janz, Tatisha Booker, John R. Little, and Sarah Read.

This year, I splurged and am attending the Stoker Banquet. Should be a great con! I’m looking forward to catching up with old friends and making new ones!