Take it from me, a full-time Freelance Digital Content Strategist/SEO Specialist
, never underestimate the power of email! Here are some useful tips and tricks…When sending monthly invoices, I’ve found that typing the subject like so, JUNE INVOICE, helps it stand out from all of the other email clients receive. If two weeks go by and I still haven’t been paid, I sent a second notice, like so: JUNE INVOICE – SECOND REQUEST usually elicits prompt payment. I learned this the hard way. 10 years ago I had a client who was a photographer; as such he received an onslaught from his clients—so much so that my invoice would literally get lost in his inbox…
Long email threads can likewise be counterproductive. For example, I sent one of my newer clients his latest Google page 1 rankings the week before 4th
of July, but alas, I made the mistake of doing so via a current email thread; consequently, the client missed it and asked for his latest Google Rankings the Saturday before the 4th
of July week when he was most likely on vacation. I do not work weekends,
so I don’t know if he’s seen it yet. I did send the rankings in a new email.
So there you have it! I hope these email tips and tricks have been helpful!